Visual Identity measures whether the work has developed a locked, proprietary market vocabulary — a visual language so specific that informed observers can identify it without attribution. This is not an aesthetic judgment. It is a structural commercial asset.
The critical diagnostic signal is language: when press texts rely on generic adjectives — "colorful," "expressive," "powerful" — that could describe dozens of other artists, the identity has not yet locked. The buy signal is when a new adjective emerges that belongs to this artist alone.
Institutional Signal is the highest-weight external validation dimension. It measures the accumulation of symbolic capital through museum exhibitions, tier-1 press, independent curatorial texts, and academic recognition. This capital is what the market uses to justify price moves that collector activity alone cannot anchor.
Solo institutional shows carry significantly higher weight than group shows. Semantic drift in press language — documented movement from "emerging" to "established position" to "reference" — is tracked as a positive trajectory signal. Self-produced press does not contribute.
Relational Capital measures the quality and geographic diversity of the network converging around a career. Gallery representation tier is the primary anchor. But the dimension extends beyond gallery to collector quality, curator proximity, and the Board Proximity Index — whether current buyers hold positions that accelerate institutional validation.
Geographic displacement is the key trajectory signal: local to regional to international collector and gallery relationships is the typical sequence preceding sustained price acceleration.
Digital Metrics carries the lowest weight among quantitative dimensions — not because it is unimportant, but because it is the most correctable gap. The critical signal is not volume of followers but density of serious collectors in the audience. A small account with active collector engagement outperforms a large account of peer artists and casual followers.
Primary Market Infrastructure measures the distribution architecture connecting the work to collector capital. Without gallery representation with fair access, the majority of serious buyer capital has no pathway to the work regardless of its quality. This is the single most common structural failure in careers with strong D1 scores.
The absence of representation is not neutral. It actively excludes the career from most collector discovery and transactional pathways.
Secondary Market is the only ARS dimension with objectively verifiable data. When auction history exists, it anchors the entire analysis — providing a price floor, a sell-through rate, and a price trajectory that no amount of primary market positioning can substitute. When no secondary history exists, the first auction appearance is a significant future price catalyst and is planned for accordingly in the action plan.
Monumental Scale Capacity measures whether the work qualifies for hotel, foundation, corporate, and luxury residential markets — segments that represent a substantial portion of high-value acquisitions but require documented proof of execution at scale. Without documented large-scale work sold to a third party, this buyer segment is completely closed regardless of all other scores.
Studio Stability measures the operational reliability of the career as an asset. Galleries are buying a production relationship, not just a body of work. Documented volatility — missed shows, burned relationships, abrupt style changes without narrative — is a risk signal for both galleries and collectors. Production inflation relative to sales is tracked as a market risk factor.
Personal Base carries the lowest weight but contains the only absolute override in the framework. When it falls below threshold, the Life Flag protocol activates immediately — suspending all market recommendations. No strategic architecture is worth building on an unstable personal foundation.
D9 functions as a silent multiplier: it does not arithmetically cap the composite, but it caps the capacity to execute on any plan derived from the score. The threshold is proprietary. The protocol is absolute.
Explicit criteria.
Not judgment calls.
ART-IQ assigns tiers to galleries, institutions, publications, and collectors based on documented, criteria-based assessment — not subjective reputation. Every tier assignment is dated, sourced, and subject to periodic review. The full criteria set is proprietary. The tier structure is published here for transparency.
| Tier | General Profile |
|---|---|
| Tier 1 | Blue-chip representation. Major international fair presence. Documented secondary market activity. Multi-city operations. |
| Tier 2 | Strong international fair presence. At least one institutional relationship. Dedicated program with critical press coverage. |
| Tier 3 | Regional fair activity. Coherent program. Regional press presence. Established operating history. |
| Tier 4 | Does not meet Tier 3 profile. |
| Tier | General Profile |
|---|---|
| Tier 1 | Major international institutions with permanent collections and global reach. MoMA, Tate, Guggenheim tier. |
| Tier 2 | Strong national institutions and kunsthalles with active exhibition programs and international audience. |
| Tier 3 | Regional significance with active exhibition programming and critical engagement. |
| Tier | General Profile |
|---|---|
| Tier 1 | Leading international art press. Artforum, Frieze, Art in America, Flash Art tier. |
| Tier 2 | Strong regional or specialist publications with documented collector readership. |
| Tier 3 | General press with arts coverage. Regional publications. |
| Tier 4 | Social media, blogs, informal channels. Does not constitute symbolic validation. |
| Tier | General Profile |
|---|---|
| Tier 1 | Named collections or documented major acquisition activity. Cross-geographic presence. Institutional influence through board or foundation positions. |
| Tier 2 | Active collectors recognized in the professional community with multi-artist collections. |
| Tier 3 | Active purchasing. Does not meet Tier 2 profile. |